Hi, I’m Jofiane 👋
The versatile designer who cares for people and strives for growth with her digital design
UX / UI Specialty
User research and interview
Problem and solution space mapping
Interaction design and prototyping
Design systems
Usability and assumption testing
Privacy by design
Project Highlight
Hello! 👋
My name is Jofiane and I am a digital product designer.

I have a strong background in both graphic design and classical music. And while I may currently be a little deep into a fountain pen hobby, I put all of my heart into making my work and my colleagues shine.

Being adventurous outside of work transfers directly into my designs.
My adaptability helps me to feel comfortable exploring many possible solutions, in multiple design styles, to find the best answer to a product's needs. My desire to explore has shaped me into being very observant: I am detail-oriented, but I am also able to see the bigger picture.

Originally from Indonesia, I now live in Eindhoven, Netherlands. I am fluent in Indonesian and English and have an intermediate proficiency in Dutch.

I am ready to help you bring your next digital design to life.
Let's build inspiring things together!
Download CV
What my team says about me

Fia is not just a designer; she lives and breathes design. She is always on top of the latest trends and is always willing to share all her newest learnings with the team. She has the rare combination of passion and talent, what makes working with her so inspiring.

Fia joined our team as UX/UI Lead Designer and immediately took ownership of the design system, the product and the design team. She mentored and contributed to the growth of fellow designers, and she also took the initiative to collaborate with developers, aligning design goals with development processes.

In just 1.5 years, Fia has had a huge impact on our product, being a total game-changer for our product’s usability and aesthetics, as well as the design team’s professionalism.

On a personal level, Fia is warm, optimistic and fun. She is always approachable, willing to give a helping hand. Her genuine interest in the well-being of her colleagues goes beyond the workspace, what makes her an extremely valuable and cherished member of our team.

I will always recommend Fia, she is a brilliant person and designer. Any company will be lucky to have her.

Ainhoa Murillo
Former Product Manager, NiceDay Nederland

Jofiane is extraordinary. She might introduce herself as UX/UI Designer, but knows that she is much more than that. Just take a look at her portofolio & track records and you will see from her designs: how empathically she puts the user's needs center and front, how thoughtful she is on the problem domain and its limitations, and how skillfully & masterfully she turns challenges into solutions. She is a problem solver with talent to think deeply of a problem, generate ideas out of the box, communicate those ideas clearly, and iterate & design them all into aesthetically pleasing solutions that are always fun and simple to develop.

She is one of the few talented people with unlimited infectious energy. She effortlessly inspired and motivated her teammates to also bring their best. She was the driving engine of every team that had the pleasure to work with her. Whether working independently by herself or collaboratively with her teammates, she always poured and poured her best into her works. And this work attitude of her where she always gives her best, is a constant source of inspiration for us for the last
two years.

If you have the opportunity to work with Jofiane, you are the fortunate one. She brings so much positivity and joy into the lives of those
she meet.

Ahmad Agung
Former Senior Web Front-end Engineer & Platform Lead, NiceDay

One and a half years ago, I had the pleasure of hiring Fia, and ever since, I've been happily working closely with her as the UX/UI Lead at NiceDay.

Fia's design skills are truly exceptional, showcased in her impactful redesign of the NiceDay web and mobile app, as well as the website and the design system. Her remarkable ability to balance functionality and design positions her as an invaluable asset to our team.

Beyond her professional talent, Fia brings joy to the workplace. She is a genuine team player—always motivated, efficient, and meticulous. Fia's personal touch is evident in the thoughtful, hand-drawn messages she surprises us with during important moments in our lives ❤️

Fia's adaptability and eagerness to learn are outstanding. Her passion for coaching colleagues and interns has left a significant impact on their knowledge and growth.

Fia is not just a talented and skilled UX/UI designer; she's the sunshine in our NiceDay house. I wholeheartedly recommend Fia to any team fortunate enough to have her.

Merel Scheffers
Former Head of Product (CPO), NiceDay Nederland

I am delighted to recommend Fia for her exceptional ability to quickly grasp new informations and adapt to ever-evolving challenges. I had the privilege of collaborating with her on multiple projects, and was consistently impressed by her aptitude for rapid learning.

One of Fia's standout qualities is her commitment to user-centric design. She goes beyond creating visually appealing interfaces; her designs are rooted in a deep understanding of user behavior and preferences. She has the ability to transform complex concepts into intuitive and visually appealing designs, enhancing the overall user journey.

In addition to her design skills, Fia is a collaborative team player. She effectively communicates design concepts, welcomes feedback, and iterates on designs to perfection.

I wholeheartedly recommend Fia to any organization seeking a fast learner who can thrive in dynamic and challenging environments.

Andika Arif
Front End Engineer, NiceDay Nederland

I had the pleasure of working with Fia on a complex “Recruitment Agent Builder” project, and she was outstanding. She quickly got up to speed in a challenging domain and consistently made confident, well-founded decisions that elevated the product design. Fia also excelled in customer calls, ensuring we stayed focused and gathered all the critical insights we needed. Her professionalism and ability to balance a complex UX/UI with execution (and speed) made her an invaluable part of the team. I highly recommend working with her.

Stephan Kockelkoren
Product Lead, Co-Founder Joboti

Fia possesses all of the essential qualities of a professional designer, combining fluency in design methodologies, extensive knowledge of enabling technologies, and deep empathy with prospective users.

In addition to her skills as a designer, Fia has a calm, unassuming personality that immediately puts others at ease. I was impressed by her ability to handle the most complicated tasks and her ability to handle pressure and deadlines very quickly.

Dmytro Muzychka
Lead Product Designer, Textkernel

I had the pleasure of managing Fia as a Product Designer, and she impressed me with her energy, thoughtfulness, and adaptability. Her lively personality makes her a joy to work with.

Fia is highly receptive to feedback—not only at the design level but also when it comes to her professional growth. She actively seeks opportunities to learn and evolve, which makes her an exceptional team member and a true asset to any organization.

Ben Wallis
Group Product Manager, Textkernel

Fia is such a vibrant person to be around and have in your team/company! Her passion for design (and fountain pens) are delightful to witness.
I had the pleasure of collaborating with her to improve a client-facing product and working with her during Textkernel's innovation week. She is very thoughtful and meticulous - she thinks through and about design through various creative, critical, and practical lenses.
I have no doubt wherever Fia is, she will enrich her team significantly, contribute to products and thus customer experiences, and the general working environment.

Elina Sulaiman
Technical Consultant, Textkernel

Working with Fia is always very pleasant. She is very motivated, good at her work and critical when necessary, but always from the big picture perspective. Fia works quickly, efficiently and, above all, meticulously.

Fia is a very nice colleague. It is almost unbelievable, but always cheerful and has an eye for everyone. A real team player and a beautiful person! What I find so special is that Fia, at important moments in the lives of colleagues, always comes up with a personal, drawn message for the colleague in question. That personal feeling, exactly what is going on in a colleague's life, is what makes Fia great!

Samantha Boer
Innovation Manager, NiceDay Nederland